News and Press

November 15, 2011

SAHM at the BRAU Beviale 2011

BRAU Beviale 2011: Glass design and promotional ideas

The wheat beer glasses Madison and Calgary, the Aspen range of glasses and promotional ideas with a focus on the Euro 2012 Championships – these are the core themes of SAHM at this year’s BRAU Beviale. Guests from industry are invited to discover for themselves the power of innovation of the brand glass manufacturer, at Stand 317 in Hall 1: Here, the company is presenting not only its current solutions for the brewery industry, but also projects from the spirits and alcohol-free beverages sectors.

With Madison, Sahm is presenting its multi-awarding-winning wheat beer glass at the Brau Beviale. Alongside the Good Design Award, Chicago 2010, it also won the red dot design award in 2011. It is particularly well suited for light and alcohol-free wheat beers – the current example is an alcohol-free Kapuziner beer. With the Calgary design, a second newly developed shape of wheat beer glass is also being presented. A further highlight is the Aspen range of glasses: Tumblers, goblets and beer glasses in a contemporary glass design, multi-acclaimed and superbly well suited for a successful brand presence in areas such as the trendy and bistro restaurant sector. The importance of the perfect interplay between beverage and glass is fittingly demonstrated by the world champion sommelier, Markus Del Monego. He provides an interesting insight into the world of TasteDesigns® at the exhibition stand.

In addition, innovative decorative solutions are also presented, including relief printing, rubbing, thermal and chalkboard colours, as well as promotional ideas across the exhibition theme of football. “Our glass innovations at this year’s women’s World Cup and the BVB Championships were hugely successful”; reflects SAHM Marketing Manager Christoph Giloy. At the BRAU Beviale, the company will be presenting interesting glass designs and accessory items for the Euro 2012 Championships in Poland and the Ukraine.


“We are constantly developing our brand competence and in recent months we have realised numerous projects in the spirits and alcohol-free beverages sector – for example for the brands Russian Standard, Martini, Sierra and Southern Comfort, as well as Selters, Gerolsteiner, Adelholzener and Christinen Brunnen” explains Giloy. The service spectrum encompasses glass and decorative concepts for application in upmarket restaurants, on-pack and promotions solutions, as well as equipment such as stainless steel articles and conference and single bottle coolers from plastic.