News and Press

SAHM is presenting innovative glass and decoration solutions at BrauBeviale 2016 in hall 1 at stand 315. The spotlight is on glasses for the craft beer scene. World champion sommelier Markus Del Monego and beer sommelier champion Oliver Wesseloh will be on hand to provide insight into the world of TasteDesign®.

Craft beer seems to be going down well - and it does at SAHM's trade fair stand, too. One highlight is the Brewhouse tumbler, the recipient of two design awards. The stackable glass has a clear design and is unique with its perfect blending of functionality and sensory qualities. The award-winning tumblers Craftsman and Dayton from SAHM's own craft beer range are among the showcased at the fair.

SAHM is also featuring innovative ideas from their exclusive glass solutions. “Glasses are important brand ambassadors and are optimally suited as sales promotions. Together with our customers, we develop bespoke glass, decoration and packaging solutions and support them from the design to production and logistics,” explains Paul Goller, SAHM Managing Director for Marketing and Sales. Ideas for promotional business in 2017 are the primary focus.

The topic of TasteDesign® also plays an important role. Visitors to the stand can see and taste for themselves the impact the shape of a glass has on the taste of the beer. World champion sommelier Markus Del Monego and beer sommelier champion Oliver Wesseloh will be on location to provide support.

Corporate Contact

Tobias Klein • SAHM GmbH + Co. KG
Westerwaldstrasse 13 • 56203 Hoehr-Grenzhausen
Tel.: 02624 188-30 • Fax: 02624 188-60
E-Mail: tobias.klein@SAHM.de • Internet: www.SAHM.de

Media Contact

Theresa Behner • additiv pr GmbH & Co. KG
Herzog-Adolf-Strasse 3 • 56410 Montabaur
Tel.: 02602 95099-12 • Fax: 02602 95099-17
E-Mail: tb@additiv-pr.de • Internet: www.additiv-pr.de

Oktoberfest celebrations based on the Munich original have spread around the world. To enjoy the beverage the Bavarian way, SAHM has developed a number of unique glass and decor solutions based on the annual beer festival: a special highlight this year are tankards and wheat beer glasses in the form of the dirndl, the women's folklore costume, and lederhosen, the men's traditional leather breeches, as well as many other glass shapes with unusual and individually designed motifs.

The Oktoberfest is not just held for two weeks on the festival grounds in the Bavarian capital year after year. In the meantime, the world's largest popular festival is increasingly celebrated around the world. This alone is reason enough for SAHM to offer special shapes of the conventional tankard and wheat bear glasses: both 0.5 liter glasses are available both in a lederhosen and dirndl design. The glass in the dirndl look is especially easy to grasp with its inward-curving, narrow waist; its companion in lederhosen has is tall and straight. The attention to detail is obvious in all designs: whether with flower-patterned apron or traditional breeches - the glasses successfully combine typical Oktoberfest motifs and unique functionality and stability. This makes them an excellent fit to the Oktoberfest tradition of the enthusiastic clinking glasses in a heartfelt toast. SAHM has virtually limitless formats for the design of the décor: solutions range from photorealistic poster motifs to traditional Bavarian designs as well as modern lettering.

SAHM sells the high-quality beer glasses for the Oktoberfest to breweries and event organizers in Germany and abroad. Andin cases where glass is not an option, SAHM also offers the original Oktoberfest tankard “Isar” in 0.5 and 1.0 liters in plastic. For events at which glass is prohibited, SAHM provides this authentic alternative for draught beer.

Last updated: May 24, 2016
Size: 1,894 characters including blank spaces
Picture: Lederhosen tankard & wheat beer glass, Dirndl tankard & wheat beer glass

Corporate Contact

Tobias Klein • SAHM GmbH + Co. KG
Westerwaldstrasse 13 • 56203 Hoehr-Grenzhausen
Tel.: 02624 188-30 • Fax: 02624 188-60
E-Mail: tobias.klein@SAHM.de • Internet: www.SAHM.de

Media Contact

Theresa Behner • additiv pr GmbH & Co. KG
Herzog-Adolf-Strasse 3 • 56410 Montabaur
Tel.: 02602 95099-12 • Fax: 02602 95099-17
E-Mail: tb@additiv-pr.de • Internet: www.additiv-pr.de

SAHM has come out on top three times this year at international design competitions: both the Hamburg Goblet as well as the Brewhouse Tumbler from the company's own craft beer range were recently awarded the coveted Chicago GOOD DESIGN Award. As an entrant to the iF Design Award competition, the Craftsman Tumbler has triumphed, receiving its very first award to be conferred at the award ceremony on 26 February in Munich.

The Chicago GOOD DESIGN Award has been conferred for over 60 years and is one of the world's most prestigious design awards. This is the first prize won by the Hamburg Goblet. The special shape of the craft beer glass allows the full aroma to develop and an accurate comparison of beer color - also thanks to the hollow stem. The stem lengthens the path of the carbonation, allowing the CO2 bubbles to absorb more aromatic substances and thus ensuring a more intensive taste experience. The high-quality crystal of the glass with its bulbous bowl that narrows at the top and its slightly flared mouth make it an ideal tasting glass. The goblet was developed in cooperation with world-class beer sommelier Oliver Wesseloh. The Brewhouse Tumbler - a very popular shape in the international craft beer scene - has received its second prize with the Chicago GOOD DESIGN Award. The tumbler received the Red Dot Design Award in 2015. Once again, it was the tumbler's aesthetic design and the perfect melding of functionality and sensory characteristics that convinced the jury. The tumbler was designed for SAHM by Sylvia Weber. To support the head ideally and allow carbonation to be released, the glass has a narrow base. Thanks to the round body of the upper portion of the glass, the beer has enough room to develop its aromas.

The third award-winning glass debuted less than six months ago and has already won its first prize: The Craftsman Tumbler has won the iF Design Award, one of the most respected competitions for excellent product design. The glass from the SAHM craft-beer range was designed by Annette Neunzig. The unique shape of the tumbler accentuates the different and multi-faceted aromas of a wide range of beers. Fruity and floral components are emphasized, the unique flavor of the craft beer is enhanced. The concentrated flow guarantees the ultimate enjoyment of the beer, ensuring that all regions of the tongue are stimulated at virtually the same time.

Last updated: 11 Februar 2016
Size: 2,397 characters including blank spaces
Picture: Craftsman, Brewhouse & Hamburg goblet

Corporate Contact

Tobias Klein • SAHM GmbH + Co. KG
Westerwaldstrasse 13 • 56203 Hoehr-Grenzhausen
Tel.: 02624 188-30 • Fax: 02624 188-60
E-Mail: tobias.klein@SAHM.de • Internet: www.SAHM.de

Media Contact

Theresa Behner • additiv pr GmbH & Co. KG
Herzog-Adolf-Strasse 3 • 56410 Montabaur
Tel.: 02602 95099-12 • Fax: 02602 95099-17
E-Mail: tb@additiv-pr.de • Internet: www.additiv-pr.de

Brand-exclusive glass solutions, innovative glass and decor design for the international spirits industry and modern glass concepts for the craft beer scene are the focus of the presentation. 
 We look forward to meeting with you in Berlin!

You can find more information about the trade fair here: www.barconvent.de

SAHM is presenting their newest glass and decoration designs at BrauBeviale in hall 1 at booth 315. Featured are also the award-winning Dayton tumbler and the Craftsman glass designed for the craft-beer scene. A special highlight of the show are exclusive tastings for visitors with world champion sommelier Markus Del Monego.

A refined and relaxing indulgence: the Good Design Award™ winning Dayton tumbler from SAHM with its simple yet sophisticated design meets the highest requirements for the enjoyment of a variety of beers. Another highlight of the show is the Craftsman glass. Optimized in shape, it helps differentiate and enhance the aromas of different types of beer.

The company is also showcasing exclusive high-quality glass solutions developed for renowned breweries. In addition to the trio of glasses created for the Krombacher brewery – a relief-print glass, tankard and goblet – SAHM will introduce the wheat beer glasses developed for Schöfferhofer. These glasses are rendered unique by their individual color gradients. Both solutions are an innovation at the SAHM booth both in terms of the actual glass design and printing technologies used. The fair presentation also includes a variety of exclusive glass and decoration ideas celebrating the 500th anniversary of the German purity law for beer as well as the 2016 UEFA European Championship in France. World champion sommelier Markus Del Monego will also be hosting beer tastings in the newest SAHM glasses.

Last updated: 31 August 2015
Size: 1,480 characters including blank spaces
Picture: Craftsman and Hamburg goblets

Corporate Contact

Tobias Klein • SAHM GmbH + Co. KG
Westerwaldstrasse 13 • 56203 Hoehr-Grenzhausen
Tel.: 02624 188-30 • Fax: 02624 188-60
E-Mail: tobias.klein@SAHM.de • Internet: www.SAHM.de

Media Contact

Theresa Behner • additiv pr GmbH & Co. KG
Herzog-Adolf-Strasse 3 • 56410 Montabaur
Tel.: 02602 95099-12 • Fax: 02602 95099-17
E-Mail: tb@additiv-pr.de • Internet: www.additiv-pr.de