News and Press
Brewhouse Tumbler receives German Design Award 2016
Eye-catching, functional and sturdy - these features of the Brewhouse Tumbler from SAHM convinced this year's jury for the German Design Awards 2016. With the Special Mention award, the committee honors products whose design is especially innovative. This is the third award for the glass intending for the tasting of craft beers, joining the ranks of the Red Dot Design award and the Chicago Good Design award.
SAHM, as a successful provider of glasses for the beverage industry worldwide, selected the Brewhouse Tumbler, a glass from the company's own craft-beer range, as their entry for the German Design Award. And, they have been crowned with success. Effective immediately, the product from SAHM can boast the distinction of having earned Special Mention. The Brewhouse Tumbler was designed by SAHM designer Sylvia Weber and is captivating with its clear lines and timeless design. “The round body shape of the upper portion of the glass allows specialty beers to develop their aromas. The narrowing towards the base of the glass allows carbonation to be released optimally and supports the head ideally, explains Michael Sahm, Managing Director at SAHM. The sturdy glass and solid base also ensure the glass' durability. Because of its material characteristics, the stackable glass is ideal for the urban bar scene. It is also available in all European sizes from 0.2 to 0.5 liters.
SAHM at BrauBeviale 2016
SAHM is presenting innovative glass and decoration solutions at BrauBeviale 2016 in hall 1 at stand 315. The spotlight is on glasses for the craft beer scene. World champion sommelier Markus Del Monego and beer sommelier champion Oliver Wesseloh will be on hand to provide insight into the world of TasteDesign®.
Craft beer seems to be going down well - and it does at SAHM's trade fair stand, too. One highlight is the Brewhouse tumbler, the recipient of two design awards. The stackable glass has a clear design and is unique with its perfect blending of functionality and sensory qualities. The award-winning tumblers Craftsman and Dayton from SAHM's own craft beer range are among the showcased at the fair.
SAHM is also featuring innovative ideas from their exclusive glass solutions. “Glasses are important brand ambassadors and are optimally suited as sales promotions. Together with our customers, we develop bespoke glass, decoration and packaging solutions and support them from the design to production and logistics,” explains Paul Goller, SAHM Managing Director for Marketing and Sales. Ideas for promotional business in 2017 are the primary focus.
The topic of TasteDesign® also plays an important role. Visitors to the stand can see and taste for themselves the impact the shape of a glass has on the taste of the beer. World champion sommelier Markus Del Monego and beer sommelier champion Oliver Wesseloh will be on location to provide support.
Glass solutions from SAHM for Oktoberfest
Oktoberfest celebrations based on the Munich original have spread around the world. To enjoy the beverage the Bavarian way, SAHM has developed a number of unique glass and decor solutions based on the annual beer festival: a special highlight this year are tankards and wheat beer glasses in the form of the dirndl, the women's folklore costume, and lederhosen, the men's traditional leather breeches, as well as many other glass shapes with unusual and individually designed motifs.
The Oktoberfest is not just held for two weeks on the festival grounds in the Bavarian capital year after year. In the meantime, the world's largest popular festival is increasingly celebrated around the world. This alone is reason enough for SAHM to offer special shapes of the conventional tankard and wheat bear glasses: both 0.5 liter glasses are available both in a lederhosen and dirndl design. The glass in the dirndl look is especially easy to grasp with its inward-curving, narrow waist; its companion in lederhosen has is tall and straight. The attention to detail is obvious in all designs: whether with flower-patterned apron or traditional breeches - the glasses successfully combine typical Oktoberfest motifs and unique functionality and stability. This makes them an excellent fit to the Oktoberfest tradition of the enthusiastic clinking glasses in a heartfelt toast. SAHM has virtually limitless formats for the design of the décor: solutions range from photorealistic poster motifs to traditional Bavarian designs as well as modern lettering.
SAHM sells the high-quality beer glasses for the Oktoberfest to breweries and event organizers in Germany and abroad. Andin cases where glass is not an option, SAHM also offers the original Oktoberfest tankard “Isar” in 0.5 and 1.0 liters in plastic. For events at which glass is prohibited, SAHM provides this authentic alternative for draught beer.
Last updated: May 24, 2016
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Picture: Lederhosen tankard & wheat beer glass, Dirndl tankard & wheat beer glass
Successful glass design
SAHM has come out on top three times this year at international design competitions: both the Hamburg Goblet as well as the Brewhouse Tumbler from the company's own craft beer range were recently awarded the coveted Chicago GOOD DESIGN Award. As an entrant to the iF Design Award competition, the Craftsman Tumbler has triumphed, receiving its very first award to be conferred at the award ceremony on 26 February in Munich.
The Chicago GOOD DESIGN Award has been conferred for over 60 years and is one of the world's most prestigious design awards. This is the first prize won by the Hamburg Goblet. The special shape of the craft beer glass allows the full aroma to develop and an accurate comparison of beer color - also thanks to the hollow stem. The stem lengthens the path of the carbonation, allowing the CO2 bubbles to absorb more aromatic substances and thus ensuring a more intensive taste experience. The high-quality crystal of the glass with its bulbous bowl that narrows at the top and its slightly flared mouth make it an ideal tasting glass. The goblet was developed in cooperation with world-class beer sommelier Oliver Wesseloh. The Brewhouse Tumbler - a very popular shape in the international craft beer scene - has received its second prize with the Chicago GOOD DESIGN Award. The tumbler received the Red Dot Design Award in 2015. Once again, it was the tumbler's aesthetic design and the perfect melding of functionality and sensory characteristics that convinced the jury. The tumbler was designed for SAHM by Sylvia Weber. To support the head ideally and allow carbonation to be released, the glass has a narrow base. Thanks to the round body of the upper portion of the glass, the beer has enough room to develop its aromas.
The third award-winning glass debuted less than six months ago and has already won its first prize: The Craftsman Tumbler has won the iF Design Award, one of the most respected competitions for excellent product design. The glass from the SAHM craft-beer range was designed by Annette Neunzig. The unique shape of the tumbler accentuates the different and multi-faceted aromas of a wide range of beers. Fruity and floral components are emphasized, the unique flavor of the craft beer is enhanced. The concentrated flow guarantees the ultimate enjoyment of the beer, ensuring that all regions of the tongue are stimulated at virtually the same time.
Last updated: 11 Februar 2016
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Picture: Craftsman, Brewhouse & Hamburg goblet
Sahm at Bar Convent 2015
Brand-exclusive glass solutions, innovative glass and decor design for the international spirits industry and modern glass concepts for the craft beer scene are the focus of the presentation. We look forward to meeting with you in Berlin!
You can find more information about the trade fair here: www.barconvent.de