Experience brands with all your senses

We present innovations, future-oriented new printing developments and other exciting topics.

Combining tradition and modernity.
Biostoff in stylish exclusive glass.

Gösser Exklusiv Glas von Sahm - Biostoff im stylischen Exklusiv-Glas

“Bio gibt jetzt Stoff” is the message for the new organic lager from Gösser. A strong claim that needs a strong brand ambassador like the new Biostoff glass.

With the implementation of the decor in relief printing, values such as quality standards, style and modernity can be easily conveyed and even felt through the glass relief. Simply a perfect ambassador for a strong brand!

Gösser Exklusiv Glas von Sahm - Biostoff im stylischen Exklusiv-Glas

Freshly arrived:
The new design for Radeberger!

We celebrate passion
and the fresh new look.

The new exclusive Radeberger glasses from SAHM perfectly showcase your favorite pilsner. The clear design language and modern design reflect the timeless elegance and freshness that characterize Radeberger. You could always taste the passion for Pilsner - now the glass design makes it even more visible. An eye-catcher for anyone who appreciates style and quality - a top-class moment of enjoyment, sip for sip!

The right mug for the right beer.
Specialty beer meets SAHM relief printing.

Alpirsbacher still brews with soul. Honest, genuine, sustainable and careful.

Nothing embodies these values better than our classic beer mug with high-quality SAHM relief printing. A strong haptic brand experience for a strong brand.

A modern interpretation of tradition: Cheers!

A cult glass for a cult drink
Real Spezi enjoyment in
staged

Show your colors with every sip: retro design meets genuine Paulaner Spezi taste.

Fans will recognize the colourful design from afar. The UV print from SAHM offers the possibility of implementing particularly brilliant colors, right up to photo-realistic motifs.

Our UV inks are environmentally friendly, free of heavy metals and meet the requirements of international markets.

A glass that makes the unique Spezi moment perfect!

Minimalist shape for refined taste.
Gin Mare is a unique Mediterranean gin.
The premier Oslo glass is the perfect companion.

Gin Mare - a classic gin that has been refined with botanicals such as rosemary, thyme and olives. Its refreshing taste and great aroma profile make it a popular choice for cocktails and gin lovers.

The Oslo tumbler from SAHM is the perfect companion. The expressive design underlines the unique aroma of Gin Mare and the UV screen print in etched white makes the glass the perfect brand ambassador.

This already convinced the jury in Chicago, which awarded the Oslo tumbler from SAHM the coveted “Good Design Award” in 2024.

Living tradition interpreted in a modern way.
With contemporary design, state-of-the-art decor technology and the highest quality workmanship, traditional shapes shine in new splendor.

Willi glass tradition - Now also in plastic

Enjoyment with ease and style

For the traditional brewery ERDINGER Weißbräu, SAHM is launching the popular ERDINGER brewery glass in a new, practical version: the classic Willi glass made of high-quality plastic. Perfect for use on the go, at events or wherever lightness is required - without having to compromise on the usual style and enjoyment.

As with the original glass version, the plastic version also underlines the connection to the centuries-old brewing tradition in Erding. The white screen-printed logo, which elegantly wraps around the curve of the glass, is particularly effective when the glass is full. This turns every sip of a golden yellow ERDINGER Brauhaus Hellen into a real moment of pleasure - for all those who appreciate the art of craft brewing and value functionality at the same time.

Tradition meets innovation - for beer enjoyment in every situation!