Brand communication at its best

Creativity and inventiveness are the basic requirements of any business or product that wants to stand out from the competition. This is just as true for your beers, soft drinks and spirits as it is for your glasses. Glasses with an innovative design help to create an unmistakable brand identity and a unique position in the market.

THE NEW WAY OF BRAND COMMUNICATIONS

Glasses are raised or offered to friends, they are filled and emptied. Now, with GlassConnect they are also scanned – opening an exciting new world. GlassConnect offers a fast and targeted way to digitally connect product and brand.

YOUR GLASS AS INTERACTIVE BRAND AMBASSADOR

Take advantage of the touchpoint brand glass and offer your customer an interactive and exciting brand experience on their smartphones.

With GlassConnect you reach your customers guaranteed in the right moment, the moment of pleasure. Use the possibilities of mobile, digital communication to your advantage and treat your customers with added values and a special brand experience.

INSPIRE YOUR CUSTOMERS!

The GlassConnect campaign glasses are decorated with a special marker that can be scanned with the app. GlassConnect is the perfect tool to boost campaigns with additional content, competitions or information.

The content and interactive options can be defined individually, designed according to your brand and are flexibly adaptable. They adjust to your brand's needs and are in line with your current campaign. Take advantage of the countless possibilities this technology offers and inspire your customers!

Experience it now!

THE GLASS 4.0 – DRINK SMARTER IN THE DIGITAL WORLD

New friendships and interesting conversations – at the bar you are a human. It's also the place where important information like »Who drinks when, what and how much« is congregated: and vanishes. Glassify addresses exactly this issue, giving you the opportunity to get to know your consumer and approach him with individual promotions where the level of activity is the highest: at the bar.

A true win-win-win situation for beverage producers, bars and consumers and for the latter – thanks to great social interactive features – good fun, too.

Imagine your glasses market your product and tell you something about your consumers' behaviour in real time. The intelligent glass enables you with a NFC chip to gather information about the consumer behaviour and to address your customers individually.

With carefully targeted promotions you boost sales and increase the brand loyalty. Using Glassify, breweries and beverage producers obtain an innovative access to their consumers directly at the bar. With these information they can directly address, reward and encourage their customers with individual offers, location-specific and in real time.