Brand communication
at its best

It has long been known that this Sauerland-based brewery attaches considerable importance to the glass in order to enhance the taste of its beer and present it to perfection. With this in mind, VELTINS has a glass to go with any bar or restaurant setting.

Now, the time has come for a further exclusive branded glass. The brewery did not need to look any further than SAHM, who designed the new VELTINS relief glass. This relief glass – timeless, sophisticated and stylish – is a real eye-catcher. Attention -grabbing – with extensive yet subtle branding – this on-trend glass boasts an embossed logo in the form of relief lettering with additional fine white overprinting. This extraordinary glass also features another distinctive design element in the shape of the embossed nubs found on the VELTINS designer crate. These not only accentuate the unique tactile brand experience, but also provide superb grip. Thanks to a special manufacturing technique, the glass boasts an exceptionally thin-walled rim, combined with outstanding stability and sturdiness.

The modern glass form and subtly sophisticated design immediately whet the appetite for a cool and refreshing glass of draught VELTINS.

The signature brilliant glass bottle, with its striking facet polish and characteristic velvet label featuring sophisticated silver embossing, is the hallmark of Three Sixty Vodka.

SAHM accepted the challenge of developing an unmistakeable branded glass for Three Sixty Vodka that generates a high degree of recognition and brings the refinement of the Three Sixty premium brand to life in a multisensory way.

This elegant and exclusive glass draws on this unique design and, thanks to its glass relief, transports this haptically extraordinary brand experience to a bar and restaurant setting, with the stylish screen print rounding off the design.

Not least due to the strong appeal of long drinks, cocktails and shots in the event segment, we have also produced a reusable and high-quality plastic version of the exclusive Three Sixty branded glass in tandem with our partner Adoma.

More than a century ago, two brothers discovered the VILSA spring in Vilsen, between Bremen and Osnabrück; its reservoir is sheltered from environmental influences by mighty layers of clay. Nowadays, VILSA is one of the market leaders in the northern German mineral water segment and enjoys a nationwide profile thanks to its sponsorship of football clubs SV Werder Bremen and Hamburger SV.

This special edition, comprising six anniversary collector’s glasses, was created to mark the 111th anniversary of the company. Our job was to finish the glasses in various shades of blue and to render the fine decoration in technically immaculate screen printing. The result speaks for itself and has given the VILSA brand a unique identity to celebrate their anniversary year.

Thanks to a full or partial finish of the glasses and customised colours, the branded items are made even more distinctive and stand out from the crowd.